Families are the major target group for the health insurer CONCORDIA. In order to ensure top-quality lead generation in a highly competitive market, Quade & Zurfluh relies on the health insurer’s strong offline presence. The agency organises two major tours through Switzerland each year – the Swimming Tour in summer and the Tobogganing Tour in winter. These fun appearances featuring the company mascot, Conci, are not only family-focused events, but also mark the company’s visible commitment to preventing accidents, thanks to its long-standing partnership with the bfu (Beratungsstelle für Unfallverhütung; Swiss Council for Accident Prevention). At the same time, accompanying advertising measures also ensure a successful communications mix, both offline and online.
In addition, Quade & Zurfluh regularly plans and implements unusual activities and experiences for families. Exclusive film previews, overnight stays at the zoo or circus, and other competitions for ‘things you can’t buy’ make people’s eyes light up.