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KAMPAGNEQuade & Zurfluh has created an independent family platform for CONCORDIA. With two national roadshows and other measures, both online and offline, potential new customers as well as policyholders can be reached where they feel most comfortable – in their leisure time. |
Families are the major target group for the health insurer CONCORDIA. In order to ensure top-quality lead generation in a highly competitive market, Quade & Zurfluh relies on the health insurer’s strong offline presence. The agency organises two major tours through Switzerland each year – the Swimming Tour in summer and the Tobogganing Tour in winter. These fun appearances featuring the company mascot, Conci, are not only family-focused events, but also mark the company’s visible commitment to preventing accidents, thanks to its long-standing partnership with the bfu (Beratungsstelle für Unfallverhütung; Swiss Council for Accident Prevention). At the same time, accompanying advertising measures also ensure a successful communications mix, both offline and online.
In addition, Quade & Zurfluh regularly plans and implements unusual activities and experiences for families. Exclusive film previews, overnight stays at the zoo or circus, and other competitions for ‘things you can’t buy’ make people’s eyes light up.
The conci-world.ch website contains all family promotions, tour dates, blog articles and partners. On Facebook, the constantly growing and very active community is kept up to date with further information, raffles and blogs.
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SWIMMING TOURTogether with the bfu, the Swiss Council for Accident Prevention, CONCORDIA is committed to greater safety on the water. Conci draws attention to the most important bathing ruls at around 50 swimming areas: «Always kee an eye on children – keep little ones within reach». Quade & Zurfluh conceives and plans the entire tour. As of 2019, the Swimming Tour is already entering its ninth year.
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TOBOGGANING TOURWith the campaign «Smart minds protect themselves – even when tobogganing», CONCORDIA is working together with the bfu, the Swiss Council for Accident Prevention, to promote greater safety on the tobbogan runs in winter as well. The Tour is the counterpart to the successful Swimming Tour. The Tobogganing Tour entered its third round the winter of 2018/19.
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Event marketing (national roadshows, various family events)
Online marketing (website, social media, newsletter, content marketing , SEO)
Media collaborations for digital promotions
Out-of-home
Partner acquisition and maintenance
