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Distribution campaign for SBB Green Class - SBB-Green-Class

Distribution campaign for SBB Green Class - SBB-Green-Class

CAMPAIGN

In cooperation with SBB and BMW Switzerland, we staged the delivery of the first cars for the new SBB Green Class mobility subscription. In 2017, 140 pilot customers were given the opportunity to test the SBB Green Class combined mobility solution for a year. They were free to combine modes of transport on a daily basis, choosing from the various options included – such as their own electric car, a parking space at the station and a GA travelcard.




The new SBB subscription is designed to allow seamless, sustainable door-to-door mobility and offer customers the chance to use different modes of transport to suit their wishes and requirements.

Quade & Zurfluh successfully staged this new SBB service. We designed and documented the campaign and implemented it in association with USP Partner. The handover of the very first vehicle was staged and recorded as a film.

Services

  • Strategy and communication concept

  • Partner communications

  • Media coordination

  • Event marketing / event planning

  • Editorial Work

  • Film / documentation