CAMPAIGNAchieving energy efficient does not simply mean going without. The co2tieferlegen campaign was launched as part of a WTO pitch in 2015. It does not point the finger and adopts a look and feel that ensures that car enthusiasts feel at home. Ever since, Quade & Zurfluh has been given a budget by the Swiss Office of Energy and has been continuously developing the umbrella brand of its mobility division.
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What's this all about?
co2auplancher is an initiative to promote energy-efficient vehicles which today have already officially reached the 2020 target of 95g/km.
We rely on the diversity of the range of vehicle/drive options and combine various communication measures with strong partners – in both analogue and digital formats
Services
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Strategic consulting and development
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Media collaborations
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Branding, posters, advertisements, online banners
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Live-Communication (national roadshows, Geneva International Motorshow)
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Editorial & PR work, media work, journalism
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Online marketing (website, content marketing, social media, SEO)
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Supervision of various online platforms (website, Facebook, AdWords)
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Partner acquisition and maintenance
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Contests / raffles
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App/Microsite developments
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TVC